For retailers, selling on Amazon is considered both easy and full of opportunities for additional revenue and increased brand awareness. The platform has several features that support Amazon sellers, provides a unique logistics network, and has a huge global reach. Nevertheless, sellers are also confronted with challenges. The Snapshot of Amazon Marketplace Sellers, by the Institute for Local Self-Reliance, documents these challenges and makes it clear that the back-end administration creates various issues - with updating inventory, processing orders, inputting customer data, and managing returns.