Automating processes frees up resources that would otherwise be tied up in manually transferring orders from Amazon Seller Central to your ERP. These resources are not only expensive but also restrict your growth – what happens if you cannot process all of the orders placed by customers on your Amazon Marketplace? With automation it is easy to scale your business – your resources can be focused on increasing sales, while the processing of the orders requires little additional work.
Automation is also important for your external image, as customers expect fast and error-free delivery of their goods. When you can meet these expectations, your customers give you better ratings on Amazon, which helps to increase your Amazon sales.