As a traditional company, the Swedish sports equipment manufacturer STIGA Sports distributes a wide range of products, including table tennis equipment, paddles, Snow Racers, and other sports and leisure items. Besides the classic distribution business, where the manufacturer exports many of its items to countries such as China, Japan, Canada, and numerous other countries, one business area proves to be a real growth engine: e-commerce. STIGA records a continuous increase in sales both for its own online store and its Amazon marketplace presence. The Amazon Marketplace Connector from ESYON has been used for the latter since January 2023.