What is better, API or middleware?

Whenever possible, the integration of one system into another should utilize an API, as the more compact system structure offers numerous advantages. We have explained these benefits in the article.

When does it make sense to use middleware?

The use of middleware is worthwhile whenever native integration between two systems is not possible, meaning they are not compatible. However, this scenario is becoming increasingly rare today, making direct integration through APIs the more common method.

In which cases should middleware be used?

Middleware should only be considered when direct API integration is not possible due to incompatibility between the systems that need to be connected.

What risks exist when using middleware?

When using middleware, risks such as increased system complexity, higher maintenance effort, and potential security risks due to lack of updates may arise.

How does the choice between API and middleware affect the scalability of my business?

API integrations generally enable more efficient scalability for businesses by reducing manual effort and promoting higher process efficiency.

Does ESYON only offer solutions for Microsoft Dynamics 365?

ESYON specializes in integrations with Microsoft Dynamics 365 but also develops connectors for other popular e-commerce platforms such as OXID eShop, Shopify Plus, and the Amazon Marketplace to enable centralized control and synchronization of sales channels.

What is the biggest challenge in optimizing load times for different devices?

The biggest challenge is ensuring consistently fast loading experiences across a variety of devices with varying capabilities and network conditions. Utilizing responsive design, image optimization, lazy loading, and content delivery networks (CDNs) can help optimize load times across devices.

Can mobile optimization improve the SEO rank of my online shop?

Yes, since Google's "Mobile-First" indexing, mobile-friendliness is a critical factor for SEO. Mobile optimization, including fast load times and user-friendly navigation, can significantly improve search engine rankings.

How do you measure the success of SEO efforts for e-commerce platforms?

Success measurements of SEO efforts include evaluating organic search positions, traffic statistics, click-through rates (CTRs), conversion rates, and user engagement metrics. Tools like Google Analytics, Google Search Console, and specialized SEO software provide extensive data for evaluating the performance of your SEO activities.

What are the best practices for conversion optimization in a B2B online shop?

Best practices for conversion optimization in B2B online shops include offering personalized purchasing experiences, simplifying the ordering process, providing detailed product information, and using strong calls-to-action (CTAs). Additionally, integrating customer reviews and case studies can be helpful in building trust and credibility.

Blog

e-Commerce Mobile Commerce

Ronny Büchner and Tino Favetto sit next to each other and smile into the camera.

2024 May 23 14:15

3 Minutes

From Idea to Reality: The First 5 Months as a Joint Full-Service Agency in E-Commerce

Innovations don't happen overnight. It's a process of courage, vision, coupled with a touch of madness – just like the recent merger of ESYON and c&c concepts and creations, which seamlessly merges the design and technology world. What started as a small idea in early 2023 has evolved into a vibrant reality in 2024. The fusion of professional web design from Mönchengladbach with the technically savvy e-commerce solution from Leipzig demonstrates how creating synergies becomes a key success factor for the client portfolio.

e-Commerce Mobile Commerce

2024 May 15 09:34

6 Minutes

API vs. Middleware: Which Approach is Better for Your Business?

How many software applications are in use daily at your company? Our experience has shown that online retailers, in particular, have an extremely diverse system landscape. They often connect their online shops with ERPs (such as Microsoft Dynamics), which manage the majority of their business processes. In turn, the ERP is connected to shipping service providers, payment providers, and many other applications. Is your software pool structured similarly?

e-Commerce Mobile Commerce

2024 May 13 09:23

5 Minutes

The 5 most important factors for the optimal performance of your online shop

In the world of e-commerce, small details often determine the success of an online shop, both in B2B and B2C sectors. Optimizing these details can significantly enhance user experience and increase conversion rates. In this article, we'll take a look at six essential factors that can propel your online shop forward, from thoughtful user navigation to fast loading times.

Mobile Commerce

2023 Jul 18 12:08

3 Minutes

How to Use Push Notifications for Your Marketing Strategy

When used correctly, push notifications can be an effective tool for an efficient marketing strategy. However, as with many marketing tactics, the key is finding the right balance. In this article, we will explore the benefits of push notifications and how you can use them for your business with the help of our OXID eShop App.

Mobile Commerce

2023 Jul 18 12:08

3 Minutes

OXID eShop App in Detail: What Are the Benefits?

Today, a large portion of all online transactions takes place through mobile phones. With the OXID eShop App, we have developed a solution that allows merchants to expand their existing OXID eShop with a mobile channel. In this post, we will explain the benefits of the app in more detail.

Mobile Commerce

2023 Jul 18 12:08

4 Minutes

7 Reasons Why a Mobile App Makes Sense for Your E-Commerce Strategy

The overwhelming majority of online transactions now take place through mobile commerce. This comes as no surprise, considering that, according to statista.de, 82 percent of people over the age of 14 owned a smartphone in 2019. Consumers are continuously connected to the internet through their mobile devices, making the desktop largely obsolete for online shopping. In this post, we will explore several reasons why a mobile app is a highly valuable addition to your online shop.