As mentioned earlier, the mobile trend in online shopping continues to grow. There is no indication that this will change anytime soon. Statistics suggest that by 2022, more than 72 percent of all online transactions will take place through mobile devices. This is mainly due to the convenience offered by mobile shopping compared to the desktop. With a smartphone, customers can complete their purchases faster than starting up and booting a PC. Mobile devices dominate product searches, with customers accessing the internet from anywhere, whether on the go, during lunch breaks at the office, or from the comfort of their own sofa.