E-commerce is expected to have over 3 billion buyers, according to forecasts (statista.de). Online marketplaces such as Amazon, Alibaba, and others attract the majority of customers.
This seems logical given their advantages: these platforms offer an overwhelming array of products, making price comparisons between similar items easy, and the ordering and shipping processes run, at least from the customer's perspective, in consistent patterns.
For merchants operating their own online stores, the omnipresence of e-commerce giants is not necessarily a problem. Instead, it presents an opportunity to benefit from their popularity and explore new sales channels through their extensive reach.
Shopify Plus is a shopping system particularly well-suited for connecting to new points of sale (PoS). In this article, we aim to clarify what considerations are essential when selling on online marketplaces and why an ERP system like Microsoft Dynamics is recommended for integration.