PIM system symbolizing future vision and strategic foresight
PIM

Steffi Greuel 4 Minutes

The future of PIM: 4 trends in product information management

Product Information Management (PIM) is becoming increasingly important in the B2B environment. Rising demands on data quality, new digital sales channels, and ever shorter time-to-market make professional management of product information indispensable.

In B2B projects at the interface of IT, e-commerce, and data strategy, a clear picture emerges: Companies that invest in robust PIM structures at an early stage lay the foundation for scalability and efficient processes.

These four trends are currently shaping the development of product information management in the medium term.

The growing importance of product information management in B2B

Product data has long been more than just master data. It forms the basis for e-commerce, sales, marketing, marketplaces, and international expansion. At the same time, complexity is increasing: more variants, more channels, more languages, and higher expectations for consistency and timeliness.

As a result, PIM systems are evolving from supporting tools to central data platforms that connect different systems and departments.

1. Cloud-based PIM is becoming the standard

Cloud technologies are also becoming increasingly prevalent in the PIM environment. The main reasons for this are scalability, flexible resources, and easier integration into existing IT landscapes.

While on-premise solutions continue to be used, there is a clear shift toward cloud-based and cloud-native PIM systems—especially for growing product portfolios and international rollouts. Companies benefit from:

  • Faster enhancements and updates
  • Reduced maintenance costs
  • Better collaboration across locations

2. Voice search is changing the requirements for product data

With the increasing use of voice-controlled systems, the requirements for product information are also changing. Search queries are becoming more natural, context-related, and less technical.

For PIM, this means that product data must be clearly structured, semantically clean, and consistently maintained. Attributes, classifications, and taxonomies are becoming increasingly important in making products findable and correctly interpretable. Companies with a clean PIM structure have a clear advantage here.

3. AI-supported content creation in PIM

Artificial intelligence is playing an increasingly important role in the creation and optimization of product content. This includes, among other things:

  • Automated text suggestions for product descriptions
  • Support for translations and internationalization
  • optimization of content for different channels

The database remains crucial: AI can only work as well as the underlying product data is structured and maintained. PIM systems therefore form the necessary basis for the meaningful use of AI in product data management.

4. Mobile accessibility of product information

Product information must be available where it is needed—not just at your desk. Mobile usage scenarios in sales, product management, and field service are on the rise.

Modern PIM systems respond to this with web-based interfaces and mobile access options without compromising security or data quality. Mobile availability is thus increasingly becoming a prerequisite for efficient work processes.

PIM systems as the basis for future requirements

To keep up with these trends in the long term, companies need powerful and flexible PIM systems. One example of this is Perfion, which is particularly impressive in the B2B environment thanks to its flexible data model, high integration capability, and support for complex product structures.

Modern PIM solutions create the basis for centrally managing product data while serving a wide variety of channels, markets, and requirements.

Conclusion: PIM as the central data platform of the future

Product information management is increasingly becoming a strategic core component of digital infrastructure. Cloud technologies, AI, new search technologies, and mobile use are increasing the demands on product data—but at the same time opening up new opportunities for efficiency, scaling, and growth.

The decisive factor is not whether PIM is used, but how well it is integrated into the existing system landscape and how consistently product data is structured and maintained. A future-proof PIM strategy creates the basis for consistent product information and sustainable success.

Our e-commerce project specialists will help you set up and integrate a PIM system. Let us advise you.

Marit – E-Commerce Spezialistin bei ESYON Steffi Budke – Marketing & Webdesign bei ESYON Leon Schmidt – E-Commerce Experte bei ESYON
Inquire now

FAQ PIM

Product Information Management bezeichnet die zentrale Verwaltung, Pflege und Ausspielung von Produktinformationen über verschiedene Kanäle hinweg. Ziel ist es, Produktdaten konsistent, strukturiert und aktuell bereitzustellen.

B2B-Produkte sind häufig erklärungsbedürftig, variantenreich und technisch komplex. Ein PIM-System hilft, diese Informationen strukturiert zu verwalten und unterschiedlichen Zielgruppen sowie Kanälen zuverlässig bereitzustellen.

ERP-Systeme verwalten vor allem kaufmännische und logistische Daten. PIM-Systeme fokussieren sich auf marketing- und vertriebsrelevante Produktinformationen. Beide Systeme ergänzen sich und sollten integriert zusammenarbeiten.

Ein PIM lohnt sich nicht erst ab einer bestimmten Unternehmensgröße, sondern ab dem Moment, in dem Produktdaten mehrfach gepflegt werden müssen oder Inkonsistenzen entstehen. Entscheidend sind Produktkomplexität und Kanalvielfalt.

Strukturierte Produktdaten sind eine wichtige Grundlage für Suchmaschinenoptimierung. PIM-Systeme unterstützen dabei, relevante Attribute, Texte und Medien gezielt für Suchmaschinen, Marktplätze und E-Commerce bereitzustellen.

You may also be interested in:

    array(8) {
  ["@type"]=>
  string(11) "NewsArticle"
  ["identifier"]=>
  string(17) "#/schema/news/540"
  ["headline"]=>
  string(61) "The future of PIM: 4 trends in product information management"
  ["datePublished"]=>
  string(25) "2026-01-12T09:23:00+01:00"
  ["url"]=>
  string(54) "/news/pim-future-trends-product-information-management"
  ["description"]=>
  string(132) "Which PIM trends will shape the future? Cloud, AI, voice search, and mobile use in product information management for B2B companies."
  ["author"]=>
  array(2) {
    ["@type"]=>
    string(6) "Person"
    ["name"]=>
    string(13) "Steffi Greuel"
  }
  ["image"]=>
  array(6) {
    ["@type"]=>
    string(11) "ImageObject"
    ["caption"]=>
    string(0) ""
    ["contentUrl"]=>
    string(52) "/assets/images/m/zukunft-des-PIM-447d66t8rpqyc4n.jpg"
    ["identifier"]=>
    string(51) "#/schema/image/5addc130-ead0-11f0-8e9f-a7d287633980"
    ["license"]=>
    string(0) ""
    ["name"]=>
    string(0) ""
  }
}