array:85 [ "id" => 503 "featured" => false "addImage" => true "overwriteMeta" => false "fullsize" => false "addEnclosure" => false "target" => false "noComments" => false "published" => true "pid" => 9 "tstamp" => 1765444089 "headline" => "Unified commerce: the future of retail" "alias" => "unified-commerce-the-future-of-retail" "author" => "by Steffi Greuel" "date" => "2025 Dec 08 15:43" "time" => 1765204980 "pageTitle" => "Unified commerce: the future of retail" "robots" => "index,follow" "description" => "Unified commerce - from real-time inventory management to improved customer experience - all the benefits at a glance." "subheadline" => "" "teaser" => "<p>Unified commerce - from real-time inventory management to improved customer experience - all the benefits at a glance.</p>" "singleSRC" => "files/content/blog/content/unified-commerce.jpg" "alt" => "Symbolic network with pins and threads" "imageTitle" => "" "size" => "a:3:{i:0;s:3:"975";i:1;s:0:"";i:2;s:12:"proportional";}" "imageUrl" => "" "caption" => "" "floating" => "above" "enclosure" => [] "source" => "default" "linkText" => "" "jumpTo" => 0 "articleId" => 0 "url" => "" "cssClass" => "" "start" => "1733127840" "stop" => "" "languageMain" => 0 "tags" => array:1 [ 0 => "E-Commerce" ] "canonicalLink" => "" "lesedauer" => "" "contaoSeoMainKeyword" => "" "contaoSeoSecondaryKeywords" => "" "searchIndexer" => "" "og_title" => "" "og_type" => "" "og_image" => null "og_properties" => "a:1:{i:0;a:2:{i:0;s:0:"";i:1;s:0:"";}}" "twitter_site" => "" "twitter_creator" => "" "twitter_card" => "summary_large_image" "twitter_title" => "" "twitter_description" => null "twitter_image" => null "class" => "" "newsHeadline" => "Unified commerce: the future of retail" "subHeadline" => "" "hasSubHeadline" => false "linkHeadline" => "<a href="/news/unified-commerce-the-future-of-retail" title="Read the article: Unified commerce: the future of retail">Unified commerce: the future of retail</a>" "archive" => Contao\NewsArchiveModel {#1476 #arrData: array:15 [ "id" => 9 "protected" => false "allowComments" => false "moderate" => false "bbcode" => false "requireLogin" => false "disableCaptcha" => false "tstamp" => 1701087847 "title" => "Aktuelles (EN)" "jumpTo" => 98 "groups" => null "notify" => "notify_admin" "sortOrder" => "ascending" "perPage" => 0 "master" => 0 ] #arrModified: [] #arrRelations: array:3 [ "jumpTo" => array:4 [ "table" => "tl_page" "field" => "id" "type" => "hasOne" "load" => "lazy" ] "groups" => array:4 [ "table" => "tl_member_group" "field" => "id" "type" => "hasMany" "load" => "lazy" ] "master" => array:3 [ "table" => "tl_news_archive" "field" => "id" "type" => "hasOne" ] ] #arrRelated: [] #arrEnums: [] #blnPreventSaving: false } "count" => 0 "text" => Closure() {#1481 : "Contao\Template" : { : """ <div class="custom-text pb-row bg-white ce_rsce_text block">\r\n <div class="text-wrapper" data-widget="rsce_text_config">\r\n <div class="container-xxl text-left">\r\n <div class="row">\r\n <div class="col-12">\r\n <div class="content text-left column-1">\r\n <p>Digitalization is advancing at an ever-increasing pace in today's world and brings with it numerous opportunities for retailers. In order to remain competitive, they are relying on various sales channels to help them reach a larger customer group. A consistent shopping experience across all channels is becoming increasingly important. Unified commerce stands out here as a forward-looking concept that not only meets customer expectations, but exceeds them.</p>\n <p>In this article, we explain what unified commerce is, how it differs from other approaches and what benefits retailers can derive from it.</p> </div>\r\n </div>\r\n </div>\r\n \r\n </div>\r\n </div>\r\n </div>\r\n <div class="custom-text pxy-none bg-white ce_rsce_text block" id="integration">\r\n <div class="text-wrapper" data-widget="rsce_text_config">\r\n <div class="container-xxl text-left">\r\n <div class="row">\r\n <div class="col-12">\r\n <h2 class="headline">What is unified commerce?</h2>\r\n <div class="content text-left column-1">\r\n <p>Unified commerce means that all sales channels are linked via a central platform. According to a definition by BRP, unified commerce is “a single, centralized, real-time platform for all customer engagement points”. Regardless of whether a customer starts their purchase on their smartphone, continues it on their laptop or completes it in a brick-and-mortar store - the data and information remain seamlessly linked.</p>\n <p>Such a system enables retailers to offer their customers a consistent and personalized shopping experience, regardless of the channel through which the contact takes place.</p> </div>\r\n </div>\r\n </div>\r\n \r\n </div>\r\n </div>\r\n </div>\r\n <div class="custom-text pxy-none bg-white ce_rsce_text block" id="vorteile">\r\n <div class="text-wrapper" data-widget="rsce_text_config">\r\n <div class="container-xxl text-left">\r\n <div class="row">\r\n <div class="col-12">\r\n <h2 class="headline">Unified Commerce vs. Omnichannel</h2>\r\n <div class="content text-left column-1">\r\n <p>At first glance, unified commerce appears to be a further development of the omnichannel approach. However, the difference lies in the details.</p>\n <p>In omnichannel, retailers often work with several independent systems for the various channels. This leads to isolated data silos, which makes it difficult to address customers in a uniform manner. Unified commerce, on the other hand, integrates all channels into a single platform that works in real time. In omnichannel, you have several channels but no common database. Unified commerce links all channels in real time and offers a “single source of truth”.</p> </div>\r\n </div>\r\n </div>\r\n \r\n </div>\r\n </div>\r\n </div>\r\n \r\n <div class="image ce_rsce_image bg-white block">\r\n <div class="container-xxl">\r\n <div class="row">\r\n <div class="">\r\n <div class="image-wrapper ">\r\n <div class="image-img">\r\n \r\n \r\n <img fetchpriority="low" src="/files/content/blog/content/unified-commerce-02.jpg" width="1000" height="796" alt="">\r\n \r\n </div>\r\n </div>\r\n </div>\r\n </div>\r\n </div>\r\n </div>\r\n <div class="custom-text pxy-none bg-white ce_rsce_text block" id="statistiken">\r\n <div class="text-wrapper" data-widget="rsce_text_config">\r\n <div class="container-xxl text-left">\r\n <div class="row">\r\n <div class="col-12">\r\n <h2 class="headline">The advantages of unified commerce</h2>\r\n <div class="content text-left column-1">\r\n <ul class="check">\n <li><strong>Real-time inventory management</strong><br>Unified commerce enables retailers to provide their customers with accurate information about product availability at all times. This reduces the risk of overselling and ensures that customers are not disappointed.</li>\n <li><strong>Flexible delivery and collection options</strong><br>Whether click & collect, home delivery or in-store returns - unified commerce enables flexible options that increase customer satisfaction. A study by Statista shows that 73% of customers want more flexibility when it comes to delivery options.</li>\n <li><strong>Simplified data management</strong><br>With a central platform that integrates all channels, there is no need to maintain data multiple times. This saves time and significantly reduces the error rate.</li>\n <li><strong>Improved customer experience</strong><br>A consistent approach and seamless interactions across all channels contribute to a positive customer experience. According to a study by PwC, a large number of consumers are willing to pay more for an outstanding customer experience.</li>\n </ul> </div>\r\n </div>\r\n </div>\r\n \r\n </div>\r\n </div>\r\n </div>\r\n <div class="custom-text pxy-none bg-white ce_rsce_text block">\r\n <div class="text-wrapper" data-widget="rsce_text_config">\r\n <div class="container-xxl text-left">\r\n <div class="row">\r\n <div class="col-12">\r\n <h2 class="headline">How do retailers implement unified commerce?</h2>\r\n <div class="content text-left column-1">\r\n <p>The implementation of unified commerce requires a comprehensive technological foundation. <a href="/en/microsoft-dynamics-365/d365-at-a-glance">Microsoft Dynamics 365</a> offers an ideal solution here. The platform combines functions such as e-commerce, CRM, ERP and <a href="/en/pim">PIM</a> in a single system and ensures that all data is linked in real time.</p> </div>\r\n </div>\r\n </div>\r\n \r\n </div>\r\n </div>\r\n </div>\r\n <div class="p-0 addSpacer teaser-inline ce_rsce_quote block">\r\n \r\n <div class="container-xxl">\r\n <div class="row">\r\n <div class="col-6 col-sm-3">\r\n <div class="textimage-img">\r\n \r\n \r\n <img fetchpriority="low" src="/files/content/mitarbeitende/pankrath-rund.png" width="824" height="824" alt="Portrait of Oliver Pankrath">\r\n \r\n </div>\r\n </div>\r\n <div class="col-12 col-sm-9">\r\n \r\n \r\n <div class="content quote-font">\r\n <p>“Unified commerce is not a trend, but a necessity in order to meet customer needs in a digitalized world. Those who invest now will secure a competitive advantage in the long term.”</p> </div>\r\n <div class="author text-muted mt-3">\r\n Oliver Pankrath - Managing Director of ESYON Schweiz GmbH </div>\r\n </div>\r\n </div>\r\n </div>\r\n </div>\r\n <div class="custom-text pb-row bg-white ce_rsce_text block" id="fazit">\r\n <div class="text-wrapper" data-widget="rsce_text_config">\r\n <div class="container-xxl text-left">\r\n <div class="row">\r\n <div class="col-12">\r\n <h2 class="headline">Unified Commerce with ESYON</h2>\r\n <div class="content text-left column-1">\r\n <p>ESYON GmbH supports retailers in the implementation of unified commerce solutions based on Microsoft Dynamics 365. Our expertise lies in the integration of sales channels, the optimization of processes and the provision of a central platform that unites your systems.</p> </div>\r\n <div class="mt-3 text-left">\r\n <a href="/ueber-uns/kontakt#kontakt" class="btn mb-3 btn-primary">\r\n Beratungstermin vereinbaren </a>\r\n </div>\r\n </div>\r\n </div>\r\n \r\n </div>\r\n </div>\r\n </div>\r\n <div class="divider-white">\r\n <div class="container-xxl">\r\n <div class="row">\r\n <divider class="divider divider-white d-block col-12 mx-auto py-3 py-md-0"></divider>\r\n </div>\r\n </div>\r\n </div>\r\n <div class="custom-text pt-row bg-white ce_rsce_text block">\r\n <div class="text-wrapper" data-widget="rsce_text_config">\r\n <div class="container-xxl text-left">\r\n <div class="row">\r\n <div class="col-12">\r\n <div class="content text-left column-1">\r\n <p><strong><span style="font-size: 10pt;">Sources:<br></span></strong><span style="font-size: 10pt;">BRP Unified Commerce Study 2024 <br>Statista: Trends in online retail, 2024<br>PwC: Future of Customer Experience, 2024 </span></p> </div>\r\n </div>\r\n </div>\r\n \r\n </div>\r\n </div>\r\n </div>\r\n \n <div class="bg-light ce_rsce_newsteaser block">\n \n <div class="container-xxl">\n \n <div class="mod_newslist_overview newslist-start newslist_teaser bg-light">\n <div class="row">\n <div class="col-12">\n \n <h3 class="headline">This might also interest you:</h3>\n \n </div>\n </div>\n \n <div class="row row-cols-1 row-cols-md-2 row-cols-lg-3 row-cols-xl-3" >\n <article class="col mb-4">\n <a href="/news/esyon-is-a-dynamicweb-diamond-partner" class="d-flex d-md-block tile-news-overview h-100 layout_latest position-relative arc_9 block">\n <span class="blog-teaser-img position-relative d-block">\n \n <figure class="image_container float_above">\n \r\n \r\n <img fetchpriority="low" src="/files/content/blog/content/dynamicweb-diamond-partner.jpg" width="975" height="550" alt="DynamicWeb logo on dark blue background">\r\n \r\n </figure>\n </span>\n <span class="blog-teaser-inner d-block">\n <span class="info date mb-2 mb-md-2 d-block">\n <i class="icon">\n <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><!--! Font Awesome Pro 6.2.1 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license (Commercial License) Copyright 2022 Fonticons, Inc. --><path d="M112 0C120.8 0 128 7.164 128 16V64H320V16C320 7.164 327.2 0 336 0C344.8 0 352 7.164 352 16V64H384C419.3 64 448 92.65 448 128V448C448 483.3 419.3 512 384 512H64C28.65 512 0 483.3 0 448V128C0 92.65 28.65 64 64 64H96V16C96 7.164 103.2 0 112 0zM416 192H312V264H416V192zM416 296H312V376H416V296zM416 408H312V480H384C401.7 480 416 465.7 416 448V408zM280 376V296H168V376H280zM168 480H280V408H168V480zM136 376V296H32V376H136zM32 408V448C32 465.7 46.33 480 64 480H136V408H32zM32 264H136V192H32V264zM168 264H280V192H168V264zM384 96H64C46.33 96 32 110.3 32 128V160H416V128C416 110.3 401.7 96 384 96z"/></svg>\n </i>\n <time datetime="">17.02.2025</time>\n </span>\n <span class="h6 headline mb-1 mb-md-2 d-block">Into 2025 with a strong partnership: ESYON is a DynamicWeb Diamond Partner</span>\n </span>\n </a>\n </article>\n <article class="col mb-4">\n <a href="/news/5-benefits-of-a-PIM-system" class="d-flex d-md-block tile-news-overview h-100 layout_latest position-relative arc_9 block">\n <span class="blog-teaser-img position-relative d-block">\n \n <figure class="image_container float_above">\n \r\n \r\n <img fetchpriority="low" src="/files/content/blog/pim/vorteile-pim.jpg" width="1800" height="1200" alt="Two men by a wall, one standing on books, symbolizing knowledge advantage.">\r\n \r\n </figure>\n </span>\n <span class="blog-teaser-inner d-block">\n <span class="info date mb-2 mb-md-2 d-block">\n <i class="icon">\n <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><!--! 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Unified commerce: the future of retail
Digitalization is advancing at an ever-increasing pace in today's world and brings with it numerous opportunities for retailers. In order to remain competitive, they are relying on various sales channels to help them reach a larger customer group. A consistent shopping experience across all channels is becoming increasingly important. Unified commerce stands out here as a forward-looking concept that not only meets customer expectations, but exceeds them.
In this article, we explain what unified commerce is, how it differs from other approaches and what benefits retailers can derive from it.
What is unified commerce?
Unified commerce means that all sales channels are linked via a central platform. According to a definition by BRP, unified commerce is “a single, centralized, real-time platform for all customer engagement points”. Regardless of whether a customer starts their purchase on their smartphone, continues it on their laptop or completes it in a brick-and-mortar store - the data and information remain seamlessly linked.
Such a system enables retailers to offer their customers a consistent and personalized shopping experience, regardless of the channel through which the contact takes place.
Unified Commerce vs. Omnichannel
At first glance, unified commerce appears to be a further development of the omnichannel approach. However, the difference lies in the details.
In omnichannel, retailers often work with several independent systems for the various channels. This leads to isolated data silos, which makes it difficult to address customers in a uniform manner. Unified commerce, on the other hand, integrates all channels into a single platform that works in real time. In omnichannel, you have several channels but no common database. Unified commerce links all channels in real time and offers a “single source of truth”.
The advantages of unified commerce
- Real-time inventory management
Unified commerce enables retailers to provide their customers with accurate information about product availability at all times. This reduces the risk of overselling and ensures that customers are not disappointed. - Flexible delivery and collection options
Whether click & collect, home delivery or in-store returns - unified commerce enables flexible options that increase customer satisfaction. A study by Statista shows that 73% of customers want more flexibility when it comes to delivery options. - Simplified data management
With a central platform that integrates all channels, there is no need to maintain data multiple times. This saves time and significantly reduces the error rate. - Improved customer experience
A consistent approach and seamless interactions across all channels contribute to a positive customer experience. According to a study by PwC, a large number of consumers are willing to pay more for an outstanding customer experience.
How do retailers implement unified commerce?
The implementation of unified commerce requires a comprehensive technological foundation. Microsoft Dynamics 365 offers an ideal solution here. The platform combines functions such as e-commerce, CRM, ERP and PIM in a single system and ensures that all data is linked in real time.
Unified Commerce with ESYON
ESYON GmbH supports retailers in the implementation of unified commerce solutions based on Microsoft Dynamics 365. Our expertise lies in the integration of sales channels, the optimization of processes and the provision of a central platform that unites your systems.
Sources:
BRP Unified Commerce Study 2024
Statista: Trends in online retail, 2024
PwC: Future of Customer Experience, 2024
