- Merchant portal as a genuine work tool
- Noticeable reduction in support effort
- Emotional brand showcase for end customers
- High performance & optimized UX
- Data from ERP and PIM always up-to-date
- Scalable architecture for additional markets & modules
Digital commerce platform for retailers & brands
corratec: Integrated B2B platform with Dynamics 365 and PIM for the bicycle industry
OXID Dynamics 365 PIM UX/UI
How do you connect dealers, brand, and digital processes on one platform? corratec shows how: by integrating Dynamics 365, Perfion PIM, and a modern OXID eShop, a solution was created that reduces service effort, strengthens product data, and delights end customers — without bypassing the specialist retailers network.
corratec is a German premium bicycle manufacturer that for many years has stood for high-quality bikes, innovative technologies, and close cooperation with specialist retailers. More than 200 models are sold exclusively through qualified dealers — an approach that places high demands on digital transparency, brand management, and reliable data.
To ensure the digital infrastructure meets these requirements, three core goals were defined:
- a more efficient dealer experience through clear data and self-services
- a modern brand presence that inspires end customers
- an integrated system landscape that keeps information consistent
200+
Bike models in many variants
1000+
Centrally managed product attributes
24/7
Self-service for retailers
corratec The company faced a classic challenge for many manufacturers: retailers need reliable real-time data, while end customers expect a modern digital brand experience. Both requirements had to be combined on one platform – without jeopardizing sales through specialist retailers.
In the first project phase, a dealer portal was developed that made transparency its core principle. Product data, availability, delivery weeks, order status, and documents are now accessible at any time. This significantly simplifies the daily work of dealers and simultaneously reduces the workload for the internal team.
"Data quality is the foundation of every successful e-commerce strategy. With Perfion PIM and Dynamics 365 F&O, we have created a stable base."
– Sacha Gebhart, Project Manager ESYON
Processes sustainably simplified
The close integration of ERP, PIM, and shop has created a platform that relieves retailers of burdens, consolidates data flows, and accelerates internal processes.
More orientation for end customers
Large visuals, a clear blog, a dealer locator with live inventory, and digital warranty extension offer a modern brand experience – without bypassing specialist retailers.
Future-proof integrated systems
With scalable interfaces, omnichannel connectivity, and clear data models, the platform is ready for further markets and functions.
The importance of a solid technical foundation became evident throughout the project. The implementation of Perfion PIM and its close integration with Microsoft Dynamics 365 F&O ensured that marketing, sales, and service could work with consistent data.
This foundation guarantees rapid updates, reliable availability, and flexible platform scalability. At the same time, omnichannel integration across retail stores, EDI, and field service ensures its long-term viability.
"With our new portal, we have created a platform that not only meets our current requirements but is also flexibly designed for future expansions."
– Sabrina Glaß
Highlights
Strong Partners
If you face similar challenges, we would be happy to accompany you on your journey to an integrated digital solution.