Worker inspects metal components in production using a tablet

Industrial Automation

Perfion PIM is an investment in the future!

Perfion PIM E-Commerce Microsoft Dynamics NAV

The Swiss company Bachofen AG is the leading provider of industrial automation in Switzerland and Liechtenstein. Its success is based on high-quality products complemented by technical, commercial, and logistical services. Bachofen is currently in its third generation of family ownership.

www.bachofen.ch

75+ years
Bachofen stands for industrial automation and is now bringing this expertise more strongly into digital sales.

15.000+ article
Product information is maintained centrally in Perfion and automatically distributed to the B2B webshop.

3 languages
Multilingual product data is enriched in a structured way and made consistently available in the new, user-friendly webshop.

Challenge

The challenge: Product data is scattered and not centrally managed.

The company had long operated a webshop using data from its Microsoft Dynamics NAV ERP system. However, its catalog-based structure was not user-friendly enough, and the customer experience was unsatisfactory. A modern e-commerce solution was needed, offering all the required product descriptions, images, supplementary information, and filtering options.

Much product data already existed, but it was stored in individual datasheets. This data was not available electronically and therefore could not be directly used for other channels. A solution was needed for the centralized management of product information that did not belong in the ERP system.

Solution and benefits

The decisive factor in Bachofen's decision to choose the Perfion PIM system was its seamless integration with Dynamics NAV and the new Sana Commerce webshop platform.

Perfion, together with the ERP system, will transmit all product data directly to the new B2B webshop. The necessary multidimensional product information will be managed exclusively via Perfion by the product managers.

★★★★★

"Perfion enables us to manage multidimensional product information in a structured way and to easily add to it. Thanks to the enrichment of product information with Perfion, we are laying the foundation for a modern and user-friendly webshop. The PIM system is an important investment in the future that is already paying off today."