Techblog

How to use push message for your marketing strategy

Used correctly, push messages can be an effective tool for an efficient marketing strategy. However, as with many marketing measures, the same applies here: Do not use this tool too much. In this article, we’ll explain the benefits of push messages and how you can use them for your business with the help of our OXID eShop app.

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When does your store need a PIM system?

Valuable product information is the key to success for retailers in all industries. Companies that conscientiously maintain their product data and provide their customers with all relevant information can improve their sales and reduce return rates. PIM systems simplify the maintenance of product data and offer a lot of potential for improving business processes, but at what point is it really worth considering the purchase of such a tool? We’ll get to the bottom of this question in this blog post.

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GraphQL at OXID: More Posibilities through the new API

As an established store system, OXID eShop provides the basis for success for numerous online retailers. The system itself can be seen as a kind of foundation that can be expanded with new functions and interfaces as needed. When it comes to extensibility, OXID is now breaking new ground and relying on the GraphQL query language. In this blog post, you will learn what this is all about and why this combination is an extremely sensible one.

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New feature for the Amazon Marketplace Connector: FBA Replacement Orders

At the end of 2020, we already added two new functions to our Amazon Marketplace Connector. Now another feature is available: FBA Replacement Orders. We explain all about it in this article.

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Azure Kubernetes: All advantages of the orchestration software at a glance

ESYON is switching the online stores it manages to Azure Kubernetes Services (AKS) step by step. In this blog post, we explain what Kubernetes is all about and what advantages the switch brings with it. 

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OXID eShop App in detail: What are the advantages?

Already today, a large part of all online transactions takes place via mobile phones. With the OXID eShop app, we have developed a solution that allows retailers to expand their existing OXID eShop with a mobile channel. We will explain the advantages of the app in more detail in this article.

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