As an establishedompany, the Swedish sporting goods manufacturer STIGA Sports distributes a wide range of table tennis equipment, paddles, snow racers and other articles from the sports and leisure sector. In addition to the classic distribution business, in which the manufacturer exports many of its articles to China, Japan, Canada and numerous other countries, one business area in particular is proving to be a real growth engine: e-commerce. STIGA has recorded a continuous increase in sales for both its own online store and its Amazon marketplace presence. For the latter, the Amazon Marketplace Connector from ESYON has been in use since January 2022.
We reviewed the project together with Ulrika Zetterfeldt, financial accounting employee at STIGA Sports. She told us in an interview what challenges STIGA has to overcome in its day-to-day business with Amazon and exactly how ESYON is a help here.