When used correctly, push notifications can be an effective tool for an efficient marketing strategy. However, as with many marketing tactics, the key is finding the right balance. In this article, we will explore the benefits of push notifications and how you can use them for your business with the help of our OXID eShop App.

Today, a large portion of all online transactions takes place through mobile phones. With the OXID eShop App, we have developed a solution that allows merchants to expand their existing OXID eShop with a mobile channel. In this post, we will explain the benefits of the app in more detail.

The overwhelming majority of online transactions now take place through mobile commerce. This comes as no surprise, considering that, according to statista.de, 82 percent of people over the age of 14 owned a smartphone in 2019. Consumers are continuously connected to the internet through their mobile devices, making the desktop largely obsolete for online shopping. In this post, we will explore several reasons why a mobile app is a highly valuable addition to your online shop.